WME, one of the US’s largest media and talent agencies, has signed Formula One superstar Sergio “Checo” Perez, the most decorated Mexican driver in F1 history. The agency plans to build its business in the brand partnerships space.
The news comes after Perez took home second place on Sunday at the Australian Grand Prix. He also recently obtained pole position at the Saudi Arabia Grand Prix qualifier.
In 2020 while driving for Racing Point, the Guadalajara-born racing driver accomplished a joint career-high second-place finish in Turkey, soon after a memorable maiden F1 race victory at the Sakhir Grand Prix. The triumph was the first F1 Grand Prix win for a Mexican in 50 years.
Perez went on to drive for Red Bull for the 2021 season, in which he finished with 190 points, a victory at the Azerbaijan Grand Prix, and five podiums, including a podium at the Mexico Grand Prix. This is his second year as a Red Bull Formula 1 driver.
In his 11 seasons of competing in F1, the 32-year-old Perez has achieved 15 total podiums and is currently in his 12th season at the highest level of motorsport.
Perez was recently featured in Formula 1: Drive to Survive, a Netflix docuseries that gives a behind-the-scenes look at life behind the fast lane, currently in its fourth season.
William Morris Endeavor Entertainment, (WME or WME-IMG) is an American holding company for talent and media agencies with its primary offices in Beverly Hills, California, United States. The company was founded in April 2009 after the merger of the William Morris Agency and the original Endeavor Talent Agency. Endeavor represents artists in movies, television, music, theatre, digital media, and publishing. It also represents the NFL and NHL. Endeavor owns the Ultimate Fighting Championship and Miss Universe. It is headed by CEO Ari Emanuel and executive chairman Patrick Whitesell.
The group used to own film and television production company Endeavor Content but sold a majority stake in that division to South Korean entertainment and retail company CJ ENM in January 2022.
WME Sports has signed 76ers C Joel Embiid, one of the leading contenders for NBA MVP, for representation in marketing and all off-court endeavors. Agents Jill Smoller and Zack Miller are repping Embiid and secured an agreement with Coke Zero which includes a national TV spot that aired throughout the NCAA men’s basketball tournament, as well as a partnership with Fortnite.